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If the visitor can't rely on their previous experience, they're not thinking about how innovative your site is. They're just left wondering why things aren't where it's "supposed to be". Simple websites load faster. If it loads slowly, you'll pay for it because Google uses site speed as part of its ranking algorithm.
For business websites, the goal is to increase engagement with your customers that lead to sales. That engagement is served best by content that answers your customer's questions, provides them with useful information and connects them with other's positive experience of your product or service.
Business websites don't need to be expensive and complex design. Quality content is what really matters. Simple - Clear - Professional.
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